WSP

B2B marketing editorial: When networks came to Warm Springs Productions looking for interesting characters and content, I wrote B2B marketing copy that helped package the best ideas. 

•Well researched treatments and scripts, including many about entrepreneurs and the corporate world.

•Headlines and loglines encapsulating new program concepts

•The goal: To salt in enough persuasively intriguing content that the project feels worth producing. But put in too much, and your treatment won't get read.