Television pitch writing
is aggressive content prospecting, written to appeal to the short attention spans of TV execs.
B2B marketing editorial: When networks came to Warm Springs Productions looking for interesting characters and content, I wrote B2B marketing copy that helped package the best ideas.
•Headlines and loglines encapsulating new program concepts.
•The goal: To salt in enough persuasively intriguing content that the project feels worth producing. But put in too much, and your treatment won't get read.