CAUSE MARKETING: Frontier Airlines aspired to build its brand by partnering with The Wilderness Society and supporting the organization's work. Part of my work on this campaign included drafting press releases aimed at drawing attention to web content where Frontier's logo appeared. This included the web video series “mywilderness,” featuring actress Betty White, snowboarder Jeremy Jones, author Cornelia Funke and other inspiring advocates for wild places. The campaign won a Gold Marcom Award in 2012.